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Writing Project Deliverables
The term 'deliverables' refers to the tangible, physical, concrete
products which are to emerge by the time the implementation of the
project has been completed. In fact the deliverables constitute
the very evidence of the successful completion of this implementation.
A deliverable statement in a project plan is therefore a clear and
unambiguous specification of what we shall see once all the activities
come to an end.
Deliverables play a vital role in the development of a project
plan. Firstly, they determine the nature of the work that is to
be done. For clearly, the description of the project product must
have a heavy influence on the type of activities that are to be
required.
Secondly, the deliverables reflect an option or approach selected
in order to solve the problem or fill the need that caused the project
to arise initially. The very reason we separate deliverables from
benefits is so that we can clearly separate solutions from problems.
Deliverables are therefore derived from a description of the benefits,
conceived in order to promote their ultimate delivery. Deliverables
can be thought of as the agents or vehicles through which benefits
are realised - the means toward beneficial ends. Thus, where benefits
answer the 'Why' question, deliverables answer the 'what/how' question.
They constitute the outputs necessary to achieve beneficial outcomes.
While these outputs are available as soon as the project has been
implemented, a period of time might be required for them to take
root before the associated benefits appear.
The diagram shown here describes this process:

For example, if the project benefits are to increase teenager awareness
of the dangers of cigarette smoking, then possible deliverables
could be:
- A series of television advertisements
- Seminars or workshops held in high-schools
- A series of pamphlets or brochures
- The placement of anti-smoking messages on rock music web-sites
Each of these represents a different set of deliverables and therefore
different types of work, leading to different projects. Each is
aimed at achieving the same set of benefits but each attacks the
problem in a different way.
Project deliverables also become the guiding hand in the preparation
of a workbreakdown structure for the project. For the deliverable
is to be decomposed into smaller sub-deliverables for which major
project phases are identified. These sub-deliverables in turn are
decomposed into yet smaller chunks of 'product', giving rise to
a set of sub-phases. This is continued until a series of elemental
tasks (each with their own deliverables) is identified.
The following table summarises the differences between Benefits
and Deliverables.
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BENEFITS |
DELIVERABLES |
| ANSWERS |
'WHY' QUESTION
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'WHAT' AND 'HOW' QUESTIONS
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FUNCTION
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DESCRIBES 'ENDS' |
DESCRIBES 'MEANS'
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| ATTRIBUTES |
MEASURABLE EFFECTS |
TANGIBLE PRODUCTS
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| APPEARS |
POSSIBLY IN THE
LONG TERM |
AT COMPLETION OF ALL WORK
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| DEFINES |
SUCCESS OF PROJECT |
SUCCESSFUL IMPLEMENTATION
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