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Writing Project Options Once you have written your project objective, resist the temptation
to fall into a solution purely through habit. Rather, take the opportunity
to consider alternative approaches before you begin to spend money
and time. Decide on the best way of delivering the benefits. Project
options represent possible lines of attack to be taken in solving
the fundamental problem the project is designed to solve. You should
try to evaluate their relative attractiveness by comparing them
according to various selection criteria.
This evaluation can be done by listing the options vertically in
a table, scoring them in relative terms according to these criteria.
For example, if the project objective is to increase teenager awareness
of the dangers of cigarette smoking, then possible approaches could
be evaluated as follows:
1 = Low 4 = High Here the scores reflect the relative quality of the options according to the criteria considered. Options must not only be considered. They must be shown to have been considered. Therefore list them as part of the project definition documentation, with reasons given for the selection of one and the rejection of the others. Note that the various options are ultimately characterised by different project deliverables. That is, once you have selected an option, you have identified the type of work that will be required on the project.
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