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The 'IDEA' Methodology We have encapsulated our process for collective decision-making into five easy stages, easily remembered by the "IDEAS" nmemonic. Issues. All business decisions begin with an issue or problem which needs resolution. The process calls for creative and collaborative thinking about the problem itself as well as the surrounding context. We need to formalise the thinking by documenting the problem, the objectives of any action taken, and a set of viable alternative decision options. In terms of the decision environment, we need to consider aspects such as risk, scope, culture, business rules, customs, policy and politics among many others. Evaluation concerns not only rating the options
relative to each of the lowest level criteria in the hierarchy,
but also rating the importance of the criteria against each other
Various decision methods and instruments are available (questionnaires, debate, focus groups) to help with this phase. Initially however, we make use of snap judgements and then check to see what benefit deeper and more detailed analyses offer. We then analyse option preferences against all the criteria and thereby against the decision itself, yielding the formal recommendation. This is a simple calculation. Also required is the capture of data and information so that it can be transformed into knowledge and practical wisdom. This involves a careful documentation of the process used and an explanation of preferences expressed. It also involves the use of an electronic database which can guide the resolution of future issues and decisions.
Action implies that the preferred option must be implemented. This usually is achieved by converting the desired action into a formal project, assisted by the usual process and tools that characterise that discipline. Management accountability is transferred to the appointed project manager who reports to the project sponsor, a representative of the decision team.
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