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The IDEAS Methodology
We have encapsulated our process for collective decision-making into five easy stages, easily remembered by the "IDEAS" nmemonic.
Issues. All business decisions begin with an issue or problem which needs resolution. The process calls for creative and collaborative thinking about the problem itself as well as the surrounding context. We need to formalise the thinking by documenting the problem, the objectives of any action taken, and a set of viable alternative decision options. In terms of the decision environment, we need to consider aspects such as risk, scope, culture, business rules, customs, policy and politics among many others.
(more
on generating ideas)
Decision Construction requires the main decision criteria to be decomposed into sub-criteria. This will allow the options to be considered in a more refined manner, providing greater subtlety and clarity to the decisin team. We then assemble these into a decision hierarchy, providng a formal structure with which to analyse the decision.
(more
on Decision Construction)
Evaluation concerns not only rating the options
relative to each of the lowest level criteria in the hierarchy,
but also rating the importance of the criteria against each other
Various decision methods and instruments are available (questionnaires, debate, focus groups) to help with this phase. Initially however, we make use of snap judgements and then check to see what benefit deeper and more detailed analyses offer.
(more
on Evaluation)
Analysis involves the computation of option
preferences against all the criteria and thereby against the decision
itself, yielding the formal recommendation. This is a simple calculation.
(more
on Analysis)
Safekeeping implies the capture of data and information
so that it can be transformed into knowledge and practical wisdom.
This involves a careful documentation of the process used and an
explanation of preferences expressed. It also involves the use of
an electronic database which can guide the resolution of future
issues and decisions.
(more
on safekeeping)
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